SFGMC
Services
Marketing Strategy
Content Strategy
SEO
Client
SFGMC
Year
2026
Project Overview
The San Francisco Gay Men's Chorus provides entertainment to, and activism for, audiences in the San Francisco Bay Area and across the country. A beloved local institution, SFGMC came to bDigital looking to take its brand to a national scale.
Challenge
Limited Brand Reach: A locally recognized organization seeking to expand its presence on a national scale.
Lack of a Cohesive Marketing Strategy: Needed a comprehensive and scalable approach to drive awareness and engagement.
Inefficient Paid Strategy for Ticket Sales: Needed to reduce reliance on local print advertising while increasing overall ticket revenue.
Solution
Developed a National Brand Awareness Strategy – Shifted messaging and outreach to position the organization as a leading voice in the LGBTQ+ arts and culture space, expanding visibility beyond the local market.
Implemented a Multi-Channel Digital Marketing Plan – Created an integrated approach using content marketing, social media, SEO, PR, and email/SMS marketing to drive engagement and audience growth.
Optimized Ticket Sales Strategy – Reduced reliance on costly local print advertising, reallocating resources toward high-performing digital campaigns, partnerships, and organic audience-building tactics to increase ticket revenue.
Leveraged Data & Audience Insights – Used analytics to refine marketing efforts, ensuring targeted messaging and efficient ad spend for better ROI.
Results
257% Increase in unique visitors
25% Decrease in marketing spend
92% Increase in social media
Email list has ~61% open rate, 117% increase CTR
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